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Fierce competition in the low-voltage contactor market
Source: | Author:pmodcd779 | Published time: 2014-10-11 | 4084 Views | Share:
In the electrical industry, low-voltage contactor as a traditional low-voltage electrical products, has been very mature. Sufficient market demand has given birth to a large number of low-voltage contactor manufacturers. If enterprises want to enter the low-voltage contactor market and benefit from it, they need to have a full understanding of the current low-voltage contactor market in mainland China, including major aspects.

Low-voltage contactor, as a traditional low-voltage electrical products, has been very mature. The low-voltage contactor product itself is not complicated in manufacturing process, and its technical content is relatively low. Coupled with sufficient market demand, it has spawned a large number of low-voltage contactor manufacturers. And the low voltage contactor with different load current also shows great difference in price, which covers the range from more than ten yuan to several thousand yuan. If enterprises want to enter the low-voltage contactor market and benefit from it, they need to have a full understanding of the current low-voltage contactor market in mainland China, including major application industries, industrial chains of various industries, potential industries and other aspects.

According to the latest survey report of Beijing jiefou united consulting co., LTD. (JFUnited), "2008 China mainland low-voltage contactor market survey report", it shows that: low entry threshold, low brand concentration, strong market demand and good market prospect are positive factors for investment in low-voltage contactor market; With the increasingly fierce competition in the industry, the homogeneity of products and the narrow profit space are also important factors that investors have to consider.

In this report, GFST jointly studied the main market segments of low-voltage contactors such as electric power, machinery, petrochemicals, metallurgy, rail transit, etc., and analyzed the industrial chain of each market segments, and pointed out the current competition situation of the above-mentioned market segments from the aspects of market concentration and price competition pattern. At the same time, the report also makes targeted analysis on enterprises with different market shares from the aspects of brand, channel, logistics and key market segments.

According to the JFUnited survey report, the market size of low-voltage contactor in mainland China reached 4.76 billion yuan in 2007, and it will maintain a good growth momentum in the next few years. At present, the main applications of low-voltage contactors are concentrated in the mechanical and electric fields, accounting for about 72.5% of the total sales. These two industries have also maintained a rapid growth momentum, therefore, in the field of electricity and machinery to occupy a good resource is the major enterprises pay more attention to the work.

Low voltage contactor market concentration is not high, especially in the low-end product market. Schneider currently has a large market share (about 10%) in the mainland low-voltage contactor market, while other companies have a market share of less than 7%. The top five companies accounted for only 35.1% of the total market capacity, while the remaining 64.9% was Shared by numerous low-voltage contactor manufacturers.

At present, a large part of low-voltage contactors in China are purchased by low-voltage equipment manufacturers, which are sensitive to price. Therefore, the price of low-voltage contactor in mainland China is generally low. At present, the middle and high-end market of low-voltage contactors in mainland China is basically occupied by foreign brands, and most of the products of mainland enterprises are positioned at the low-end market with fierce competition. However, the intensification of competition in the overall market cannot hide the increase of profits brought by the good growth of some market segments. The subdivided application industry of low-voltage contactor is mainly the traditional industry. The development of these industries is the premise of the development of low-voltage contactor market. The low-voltage contactor market is greatly affected by the development of the demand industry.

In the report, JFUnited conducts an in-depth analysis of the supply and demand situation of low-voltage contactor products in the overall market and major application segments. The rapid growth of the installed power generation capacity, the substantial increase of the output of mechanical products, and the increase of the investment in petrochemicals and metallurgy all have an impact on the future growth rate of the low-voltage contactor. From the segmentation of the application market, electric power, machinery, petrochemical, metallurgy, rail transit and other fields show different procurement characteristics, which is exactly the key point for low-voltage contactor manufacturers to stand firm in the competition and improve the market share, is also a new enterprise must grasp.

Now, low-voltage contactor products have been very mature. Most of the major enterprises in the current low-voltage contactor market were established or entered the Chinese mainland in the 1990s, and occupied most of the market share. These enterprises have strong strength. However, this does not mean that there is no survival opportunity for new enterprises. Among the surveyed enterprises, there are still some enterprises that have entered the market and achieved good performance in recent years. These enterprises have found and grasped the potential demand of low-voltage contactor market and achieved success. At present, there is little difference in low-voltage contactor products, and most manufacturers can replace each other's products. Therefore, it is an important way for enterprises to expand market share to grasp the demand of subdivided application industry.
The fierce competition in the low-voltage contactor market can also drive the overall development of the whole market and accelerate the development of the electrical industry.